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Unlocking your business potential

SANDTON — ‘Mind Your Own Business’ has provided a platform for Letcher to share what she has learned along the journey.

Tumi and Khulekani Ntshingila with Nevi Letcher as she signs her new book
Tumi and Khulekani Ntshingila with Nevi Letcher as she signs her new book. Photo: Chante’ Ho Hip

The entrepreneurial journey involves being a big risk-taker, a visionary, a leader and essentially a superhero all rolled into one.

This is according to author and businesswoman Nevi Letcher who, on 1 May, launched her ultimate business handbook Mind Your Own Business at The Capital on the Park in Sandton. In the book, Letcher provides detailed lessons, exercises, and examples about the ins and outs of starting and running a business.

Nevi Letcher Mind Your Own Business Books
Photo: Chante’ Ho Hip

As someone who worked her way up the corporate ladder, spending more than 20 years in the corporate world, Letcher took a leap of faith and invested in her own personal development. Today she runs a successful marketing and events agency based in Johannesburg.

Photo: Chante’ Ho Hip

Mind Your Own Business has provided a platform for Letcher to share what she has learned along the journey and how she managed to implement strategies that saw her business skyrocket.

The book includes 12 lessons for building a sustainable business, lessons which Letcher believes potential entrepreneurs and business owners should take into consideration.

Photo: Chante’ Ho Hip

“These lessons include implementing rewards based on action and not intention, embracing one’s fear and doing it anyway, the rise and fall of business relationships as well as the importance of being a dreamer and matching your vision with reality,” she said.

This story is featured in the Sandton Chronicle

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